Not Your Fault
I know it’s not your fault, but you are our only hope. Since we have no other recourse but to call you – or your department, supervisor, manager or owner – it is you that has to help. Just because Read More …
Category: branding
Contradictions in Messaging
The problem is that there are always contradictions in messaging… I love you, but I don’t like you. You want to be in a populated area, but you don’t want to be around people. I want to do something different, Read More …
A Horse
Do you have a horse in this race? No? Okay. Just watch the race and enjoy it. If you do, make it more interesting and have two. Sure, waiting for the end of the summer to run the derby means Read More …
Once a Day
If your system only e-mails your customers once a day with the update on their order status, you are probably missing out on the opportunities that would present themselves. Upsell in real time, same day. Schedule pick ups immediately. Get Read More …
Be Flexible and Understanding
Whether you are the customer or the business owner, you have to be flexible and understanding of the other. We don’t want things to be this way. We want it to be positive. We would prefer to enjoy the day. Read More …
Not The Same
Many things are not the same as you remember them. Typewriters, while they sound cooler than all get out (as in they sound so freakin’ cool), are: hard to use; messy to maintain; in need of a lot of space; Read More …
Just In Case
Just in case you forgot that you preposted your social media activity with the thought that everything would be “business as usual”, you might want to make sure that it is still what you want to say. Just a little Read More …
Don’t Panic
If ever I heard a misinterpretation of the phrase “don’t panic” it’s now. Yet. People are. The cover of “The Hitchhiker’s Guide to the Universe” certainly claimed the same thing, even though that story line had more reason to induce Read More …
Seeing New Things
Once you have a reason to focus on something, you will start seeing new things, over and over, all over the place at the same time. The same car you just bought, or maybe just other cars in the unique Read More …
Llama or Alpaca
Do you have a preference for a llama or alpaca? Why? What makes you want one more than another? Do you really even know the difference? I don’t. I was looking for something and yet, I couldn’t remember if it Read More …