Few would disagree that Disney applied the best tactics in creating memorable messages. From his early work through to today’s favorites, the songs, the phrases and the subsequent images are locked in our minds. Tonight, all of the memories of Read More …
This weekend we (a group of us family folk) were chatting about how things always come around in a full circle. The topic was communication. How do we best communicate with others today vs. yesterday? We didn’t go so far Read More …
It is no surprise we want to make the holiday last. This is especially true of the first major holiday of the summer. The sun is shining, school is almost over, the birds are singing, and convertibles are riding down Read More …
So, the other day, I raved about a place that used direct mail to invite us to dinner…well, I thought it was great. I still kind of do. However, I found out that their kitchen closed for renovations the day Read More …
It is always easier to have a change of plans before you commit to the final plan. Whether it is hiring the designers, accepting the proof and printing the materials or setting up the schedule, buying the tickets and paying Read More …
Restaurants work to create an atmosphere which is part of their image, complements their menu and corresponds to their pricing. An Irish Pub typically has dark wood seating and paneling. The bar is a primary focus. The music is upbeat Read More …
Yesterday, I received a direct mailed letter about a restaurant’s commitment to quality. They explained about their focus on their menu, sustainability and customers. They also, in a surprise move, offered us a free entree. No strings attached. This is Read More …
The other day, my daughter and I were driving down the road and there was a sign that hadn’t been there before. Now Hiring! (Below that it said “Great People”.) Um, sure. Good idea, right? You wouldn’t want to hire Read More …
Chefs are great at taking risks. Always trying new flavors, combinations and sauces. Some soar. Some flop. Then they find one that was totally worth all of those times of taking risks, marginally succeeding, because this time, it is a Read More …
It is fairly easy to tell if someone’s mind is open or closed… all you have to do is see how they react to political commentary. On the other hand, there are some retail stores that it is really difficult Read More …