One Thing
Often, one thing leads to another. One mention of an idea, for example, a new way to serve hot dogs. Boom, gourmet hot dogs are everywhere…Sure it was on the cover of a magazine, right before the summer kicked off Read More …
Category: branding
So Many Options
How do you decide what to do when there are just so many options? This morning was an early run, waking before 5am (not my finest hour) and driving my husband to the airport. Yes, we still do things like Read More …
Low Tech Wins
For Father’s Day, my husband found and bought himself a simple, low tech gift, and in this case, low tech wins. He and all the kids are quite impressed with a cardboard box. It’s not just a cardboard box. It Read More …
Take It Seriously
Unless you are an aspiring comedian looking for a summer gig, you probably should take it seriously. I guess, to be honest, even if you are funnier than everyone else you know, you probably have to work hard to prove Read More …
Laughing and Giggling
It’s our happy place, the place where you can hear laughing and giggling on a regular basis. Nope. It isn’t our kitchen – although that is a good guess. Nope. It isn’t in school – I’m not there often enough; Read More …
Past Performance
It is true that past performance does not guarantee future results, but as technology and marketing begin to come together, the odds improve. Barnes and Noble, however has not yet adapted the high-tech marketing demographics that Facebook has been using Read More …
Memorable Messages
Few would disagree that Disney applied the best tactics in creating memorable messages. From his early work through to today’s favorites, the songs, the phrases and the subsequent images are locked in our minds. Tonight, all of the memories of Read More …
Full Circle
This weekend we (a group of us family folk) were chatting about how things always come around in a full circle. The topic was communication. How do we best communicate with others today vs. yesterday? We didn’t go so far Read More …
Make The Holiday Last
It is no surprise we want to make the holiday last. This is especially true of the first major holiday of the summer. The sun is shining, school is almost over, the birds are singing, and convertibles are riding down Read More …
Kitchen Closed
So, the other day, I raved about a place that used direct mail to invite us to dinner…well, I thought it was great. I still kind of do. However, I found out that their kitchen closed for renovations the day Read More …