Rockin’ It Old School
Most kids today would not say that it is cool to say that they are rockin’ it old school, at least, not like their parents. Like back in the 90s when e-mail was new and all we knew was AOL. Read More …
Category: branding
Too Many Restrictions
When there are too many restrictions or barriers to entry, you lose people who might otherwise be so inclined to participate. Key word. Inclined. Not as in steep hill or mountain. More as in passionate. Intrigued. Compelled. In an article Read More …
Healthy is Not Fast Food
Today, more than ever I was reminded that living healthy is not fast food, or at least, it isn’t meant to be modeled after fast food. Dieting and staying healthy is not fast food dining… we all know that, but Read More …
Not You, Too
Remember yesterday, when I was wondering why Dunkin Donuts could jump on the Groupon band wagon? Well, today I said, “oh, no not you, too Domino’s.” $10 for $20 gift cards. I really don’t get it. Maybe it is a Read More …
The Groupon Problem
The Groupon Problem as I am calling it – for the companies and brands who use this form of marketing – is becoming worse. I fear that it is making more of an economic statement than I hope it is…is Read More …
Start With Research
When making big decisions, sometimes we just throw caution to the wind. (Like booking a trip to Europe with just 30 days before you depart.) Other times, we take referrals and advice. It is usually best however, to start with Read More …
An Overnight Success
Sometimes, it seems like someone just comes out of nowhere and they are an overnight success. Just like that. Boom. Discovered. No matter that they studied their craft from the age of 3. No matter that they practiced and tried Read More …
Cute, But…
How often have you looked at something, or – let’s face it – someone and thought, wow, cute, but… I can’t raise a puppy; believe me, I tried. How many strappy sandals do you need; other than one pair black, Read More …
No Strings
Stunt men and women definitely use harnesses to keep safe, but free offers from businesses that have no strings attached might actually have some risk for the business that is… You can take them up on their offer and never Read More …
Don’t Look Back
It’s getting to that time of year, of graduations and celebrations and moving on… Of course, you should always be aware of where you started and your surroundings. Be safe. Be practical. Be respectful… but don’t look back. You can’t Read More …