The Groupon Problem
The Groupon Problem as I am calling it – for the companies and brands who use this form of marketing – is becoming worse. I fear that it is making more of an economic statement than I hope it is…is Read More …
Category: branding
Start With Research
When making big decisions, sometimes we just throw caution to the wind. (Like booking a trip to Europe with just 30 days before you depart.) Other times, we take referrals and advice. It is usually best however, to start with Read More …
An Overnight Success
Sometimes, it seems like someone just comes out of nowhere and they are an overnight success. Just like that. Boom. Discovered. No matter that they studied their craft from the age of 3. No matter that they practiced and tried Read More …
Cute, But…
How often have you looked at something, or – let’s face it – someone and thought, wow, cute, but… I can’t raise a puppy; believe me, I tried. How many strappy sandals do you need; other than one pair black, Read More …
No Strings
Stunt men and women definitely use harnesses to keep safe, but free offers from businesses that have no strings attached might actually have some risk for the business that is… You can take them up on their offer and never Read More …
Don’t Look Back
It’s getting to that time of year, of graduations and celebrations and moving on… Of course, you should always be aware of where you started and your surroundings. Be safe. Be practical. Be respectful… but don’t look back. You can’t Read More …
Make Your Mark
Other than my grandparents, who took the easy AND the hard way out of this – you, too can make your mark. In our lives, our human lives – as frail as they are – being able to leave a Read More …
Keeping Costs Lower
Sometimes, keeping costs lower means that you have to sacrifice quality. Other times, it means that you are a loyal customer and you are rewarded for your repeat visits with discounts. Hand sewing usually costs more…but, not always. Sometimes, having Read More …
Be Polite
I am pretty sure that each and every person out there had someone, whether it was mom or dad, Nana or Pop-Pop (or maybe it was Grandpa or Grammie), an aunt, a neighbor, a teacher, a brother… someone who taught Read More …
Start A Conversation
It may seem pretty simple, but branded apparel really can start a conversation. It doesn’t have to be a company, or a product line, it can be a college or a sports team…but that doesn’t mean that people wearing a Read More …