The Biggest Draw
The biggest draw to your business must be the best thing you do, not just something that has nothing to do with your business. Looking for a small addition to the furniture in the living room we went to not Read More …
Category: branding
So Simple Yet Complicated
Kids are so simple yet complicated… They can’t make up their minds, until they do and then without rationale – just emotion – and a short amount of historical precedence for justification. Does that matter? No, because they are kids. Read More …
But, It Is Free
But, it is free…they said as they let the baby duck go. It wasn’t free to begin with, and then again, we aren’t talking about ducks – or are we? The argument you have in your head does not mean Read More …
Apple Rings
When we were kids, we could be surprised by a snack in our lunch box that was simply apple rings – thin slices of our favorite apples – de-stemmed, de-cored and de-seeded. Yum. Maybe if we had kept eating them Read More …
Don’t Take No For An Answer
The best (sales people) and companies in the world don’t take no for an answer. Oh, I am only online service I can’t do that for you. Oh, there will be a cancellation fee. Oh, I am sure we can Read More …
You Look Familiar
People all over the world could (at any time) come up to you and say you look familiar…or, you could say it to them in turn. It is possible that they are familiar as there are a lot of physical Read More …
You Can Never Be Sure
No matter how much you test, prepare, poll and try things out, you can never be sure that it will work out. Lucky for us, you can always try again. Or, if you can’t try again, you should change your Read More …
Make Amends
Is it the marketers or the customers who must make amends when the gift isn’t quite right? One of them is to blame…who shall accept the responsibility for the sadness, the lamenting tears and the regret? Buy flowers, she’ll love Read More …
Good Movies Inspire
When good movies inspire others the world is happy. Today, is May the Fourth, which is the way you would say it if you are a Star Wars fan…and you just can’t help but finish it off by adding “be Read More …
Free Parking
This week, the plan was NOT to talk about parking, let alone free parking, but here we are. Also, this has nothing to do with the game of Monopoly, but it does have everything to do with making a customer-facing Read More …