You Can Never Be Sure
No matter how much you test, prepare, poll and try things out, you can never be sure that it will work out. Lucky for us, you can always try again. Or, if you can’t try again, you should change your Read More …
Category: branding
Make Amends
Is it the marketers or the customers who must make amends when the gift isn’t quite right? One of them is to blame…who shall accept the responsibility for the sadness, the lamenting tears and the regret? Buy flowers, she’ll love Read More …
Good Movies Inspire
When good movies inspire others the world is happy. Today, is May the Fourth, which is the way you would say it if you are a Star Wars fan…and you just can’t help but finish it off by adding “be Read More …
Free Parking
This week, the plan was NOT to talk about parking, let alone free parking, but here we are. Also, this has nothing to do with the game of Monopoly, but it does have everything to do with making a customer-facing Read More …
Poorly Designed
It is really a shame when someone develops a new idea, a device, or even a new feature, but it is poorly designed. If they’ve had past success, and people like them, there might be support. It might make its Read More …
Old Fun Game
There is this old, fun game that we used to play driving on long road trips… License plates from other states – the one with the most states wins (kind of like an election) Counting mailboxes or cows or train Read More …
Blue Everywhere
I am well aware of the psychology of awareness. The impact of advertising and branding. The realization that you are seeing what you have been looking at in stores…but I admit that in spite of knowing, I am somewhat shocked Read More …
Everything Seems Perfect
Have you ever had that moment, the moment where everything seems perfect…and then, all of a sudden, it isn’t? The new restaurant is lovely. Everything is perfect from the decor, to the hostess. The table they chose for you is Read More …
In Search Of the Perfect
We can win or lose when we are constantly in search of the perfect… Jelly beans (of course,) the obvious choice, given the photo, but, what if that is all we have and we can’t find the right ones? Should Read More …
Short Pour
Adults all know and understand the short pour at the bar…so does the bartender and the owner of the bar or restaurant. Ok when it is half priced happy hour. Not ok when it is full priced, premium drinks. Knowing Read More …