The Paper

I have never liked reading the paper, but I did because you know, it was the news and the only way you could get it. On paper. Once a day. Sure there were highlights you got on the nightly news. Read More …

Sleepless in NY

Seattle doesn’t have anything on being sleepless in NY. Maybe it was the double espresso mocha latte at 5pm. Maybe it was the third iced tea at dinner.  (I really missed iced tea in Ireland and Paris.) Maybe it’s getting Read More …

Forget Everyone

Forget everyone in your goal to appeal to customers in a marketing or promotional pitch. Focus on one group, demographic or customer type. Then, make several pitches to attract who you want for the right reasons. This photographer, they’re casting Read More …

Who or What

Auto correct. I could just leave it at that, but I won’t. Auto correct, on both platforms: Microsoft and Apple are really bad. They fix things that just don’t need to be fixed. One of them is the context of Read More …

Party Overload

One could argue that there is a potential for having too many parties or celebrations in which to participate. Don’t get me wrong, parties are great. They drive a lot of industry, from bakeries, to DJs and restaurants to theme Read More …

Pure Emotion

Given the week we are having in our family, there is a lot happening…pure emotion would understate the situation. Graduation celebrations, move up ceremonies, new schools to consider attending, leaving one we’ve known for 11+ years, catch up work from Read More …