Hit or Miss

Sometimes, it is just a random hit or miss with paid, even very targeted online, advertising. All of those companies who planned and pre-set their content marketing for weather related channels this weekend, especially along the east coast, are getting Read More …

Collective Experience

Both education and business rely in the collective experience of others to be successful.  In education it is learning and reinterpreting concepts, following experiments, proofs and research – constantly building upon those who went before us. It is refined, corrected Read More …

Change in Perspective

Set in your ways? Young and impressionable? Open minded? Any of these still allow for a change in perspective. If we are unwilling, unable or uncompromising – we can’t grow. If we are too willing, able or compromising – we Read More …

Worthy

Supporting a local charity, or a youth sports organization is definitely a worthy cause. Spending my Friday evening or Saturday morning; however, working at the snack stand isn’t quite my idea of valuable… Our group requires a $50 snack stand Read More …