Not Called That

It takes a while, and sometimes, forever to convince customers that a business is not called that name anymore. It is even harder to convince them when the name they use was a brand they loved and often frequented. The Read More …

Customer Demand

How much does customer demand drive business? I think it entirely depends on the business – what they are doing – or their approach. Let’s take Apple for example. They drive the change. They innovate. They design new features. They Read More …

Time Doesn’t Matter

It isn’t important anymore…time doesn’t matter. Friday night Saturday morning… 9 to 5 Sunday afternoon Monday mid-day After hours Siesta Tuesday early AM Overtime Wednesday noon Weekday Thursday evening Friday again When you decide what is important, time doesn’t matter. Read More …

Their Own Little World

Setting aside the controversy of the threats to the lives of bees, they live in their own little world – rather oblivious to us humans – but, for more reason than one, we need to pay attention to them. As Read More …

Go On Say It

Go on say it, it just sounds better doesn’t it? We use vocabulary words and phrases that mean the same thing but just sound so much better. Manicure or Spa Treatment? Special of the Day or Chef’s Tasting Menu? Seltzer Read More …

A Work Around

Good or bad, there is usually a work around…for something that went wrong. company policy security measures protocols data processing calculations adjusting inventory free item gift card exchange out of date or, even…a detour on the only road you know Read More …

If You Could

A ton of options to follow this phrase, but I will start with a few, you can fill in the rest and let me know. If you could: _______ (would you?) Go back in time and change one event in Read More …