Can You Go Back
Can you go back: To a restaurant you loved on a date or your anniversary? (Ah, that Caesar salad from Lilly’s on the Canal or the French Silk Pie from Magnolia Cafe – alas, the latter is no longer open.) Read More …
Category: retail
Epitome
This is it people, the epitome of honoring your brand. Watch it and enjoy… http://roastery.starbucks.com/#home ~ Dawn aka Hat Girl
A Pair or a Match?
Who ever invented the totally appropriate – and available to buy – mismatched socks is genius. Is it just a pair or a match if they are the same? Not any more. Thank you, say parents everywhere… and to the Read More …
Proper Names
When promoting your business or your products, please use the correct and proper names. Christmas Trees. The word you were trying to write was Christmas. That other word… isn’t a word. Oh, and I get it, signs used to be Read More …
Naming Products
Naming products to sell more during a specific season is a good idea. I used to do this all the time in beverage and snack category management. If we named Peppermint Mocha (for example) something else like Mocha Chill we Read More …
Don’t Blow It
An entire year of planning for the big fashion show, complete with new products, new marketing materials, tons of ad space and media hype. Stars in the show. Big. Huge. Bigger than ever before… With everything you have invested, don’t Read More …
Enticing Enough?
Let’s talk dirty here for a minute. Who cares about the warranty? Is it enticing enough for me to want to initiate the program on the enclosed CD ROM and/or fill out paperwork? Is there a reason I should visit Read More …
Mondays Can Be Great
Depending on how you handle your schedule, planning, booked appointments, staff, promotions and much more… Mondays can be great! I definitely recommend planning ahead. Mondays can be tough. The weekend was busy but at the same time nothing gets “done” Read More …
Whether Or Not
It all depends on whether or not the weather matters to you – will you postpone events and items to do on your list based on the weather? We used to track the holidays and the weather in our point Read More …
On Purpose
Retailers – especially the bigger ones – choose each of their locations on purpose – and even more specifically, with purpose. In the mall, the Weight Watchers is directly across from the main exit of Victoria’s Secret. This does not Read More …