Please Read It
Before you send your entire data base of customers your holiday promotion, please read it. Then, have someone else read it. Send it to yourself in a test email (you are using an email provider such as Constant Contact or Read More …
Category: general
Team Effort
I like to think of marketing as a team effort. Whether you are the owner of the business, the head of marketing (or head of Sales), an employee, junior staffer or a customer/client – it takes more than one person Read More …
Not Chosen
Tonight, yes, it is late. It was a full day on the road – out early, home late and back out almost immediately to a meeting – where, I was not chosen as an elected official for the local business Read More …
Self Awareness
There are lots of things that people do really well…many things that they do OK and some that they don’t really have the capacity to do – at all. Knowing what you can and can’t do on your own is Read More …
Post Event
After an event, such as a grand opening, a game, a promotion or even a milestone birthday party, it is always a good idea to do a post event recap to review what went well and what didn’t. I am Read More …
Change If It’s Not Working
It isn’t easy, but you have to change if it’s not working – either your plan, your actions or your messaging. It’s good to take a step back, think about what you really want and to modify what you do. Read More …
Today’s Standards
What has the economy – starting in say 2008 – done to today’s standards compared to yesterday’s? Have we made compromises because we have had to do so? In my town, we are “historic”; therefore we have standards. Sign standards, Read More …
Standards vs. Standardization
Recently – okay it was about 6 months ago, but I had this thought then and still do think about standards vs. standardization. So, back in the spring, a friend posted info on standardized tests and what they can’t tell Read More …
Adequate and Inadequate
Once I get to know a food retailer owner, I am happy to tell them when I think they are being adequate or inadequate. Most of the time it has NOTHING to do with their food, not the quantity, nor Read More …
My Veterans
Without two young men who went to war in the 40’s my family would not be here. Both of my grandfathers were in WW2 and because of the war, they met my grandmothers. Voila – flash forward – two huge Read More …