Found Roadside
There are so many things that could be found roadside. A billboard. Name any brand – it could be there. The digital ones are cool, aren’t they? Guess what? Not cheaper to rent. (You would think they would but, nope. Read More …
Category: general
Traffic
Some pay for traffic. It is a desirable outcome. Others pay to avoid it. Toll roads should not have any…isn’t that the reason you use a toll road rather than the highway (isn’t that why they call it the freeway)? Read More …
Follow Through
Tonight was the first night of the Summer Stock shows. We just got home… Les Miserables is a long production and the kids were outstanding. Everything that the cast, the directors, the program managers, set designers and the boosters did Read More …
Old Titles
How do we feel about old titles for jobs that sound like “fun”, like scullery maid and chamber maid, or liveryman and manservant? If you were in America 100 years ago what job would you be willing to take versus one Read More …
Sleepless in NY
Seattle doesn’t have anything on being sleepless in NY. Maybe it was the double espresso mocha latte at 5pm. Maybe it was the third iced tea at dinner. (I really missed iced tea in Ireland and Paris.) Maybe it’s getting Read More …
Forget Everyone
Forget everyone in your goal to appeal to customers in a marketing or promotional pitch. Focus on one group, demographic or customer type. Then, make several pitches to attract who you want for the right reasons. This photographer, they’re casting Read More …
Pure Emotion
Given the week we are having in our family, there is a lot happening…pure emotion would understate the situation. Graduation celebrations, move up ceremonies, new schools to consider attending, leaving one we’ve known for 11+ years, catch up work from Read More …
Professionals vs. Volunteers
When it comes down to performance there are definitely benefits to having both types of people on your team, however, you just have to understand why you need both or one vs. the other. In other words, having professionals vs. Read More …
Slow No Slower
I’ve written about communications before… These are about how signs can be so amusing. Especially like the one that reads SLOW No SLOWER Well, it reads SLOW and then a few meters up the road, SLOWER. No explanation point needed. Read More …
Promote You
When you run your own show, you can always promote you, your successes and shout it out to the world – you just have to do it. Walgreens supported the very first “Red Nose Day” on Thursday May 21 – Read More …