The Brass Ring
I asked my daughter tonight if she wanted to ride the carousel. “Yes!” was her resounding answer. Next, I asked if she wanted to ride the horses that go up and down or choose an outside horse and try for Read More …
Category: career
Watch…
I don’t wear a watch…even though I have several – a bunch of really cool, hand selected watches – but the last time I tried to wear one, they all needed new batteries.. For years, I have had a device Read More …
Never Closed
Most convenience stores are never closed. They are almost always open 24 hours a day. An original leader in the industry is 7-Eleven – in fact their name shared the hours they operated. They were the first to sell grocery Read More …
Surfer Mentality
Do you have a surfer mentality? Just want to hang loose? Cowabunga dude? Nothing matters but the waves. The waves matter…not retail hours. That is for sure. I am not sure that they even care if you buy something or Read More …
Meaningful Messages
All of the info on billboards I’ve shared is really meaningless if the information is bland, irrelevant or doesn’t connect with the intended audience. That being said, it is rather difficult to create meaningful messages on a flat surface, 14′ Read More …
Listening Too
My post from yesterday on hearing was really alot about listening, too. Listening to your customers and what they say, is of utmost importance, not just in what they buy, or are buying but what they really are asking you Read More …
Is It Good Enough
New companies often want to offer a really special deal, whether it is for their Grand Opening or even for an extended launch; a period of time set aside to encourage new customers to become loyal through trial. “Is it Read More …
Actually True
Have you ever thought of those things that were just true… I mean, you said what you were actually doing but now, they are not actually true? We still say “hang up the phone”, but we really just push a Read More …
Your Order Shipped
Today’s post is about a totally different type of legacy from yesterday’s. This one, is about the old systems that companies have and keep – the one that tells you that your order shipped. They are so proud of themselves. Read More …
A Phone Call
In spite of being well within the digital age, with comprehensive online information, patient portals and social media instant posts; sometimes, it can still take a phone call for the customer to make a buying decision. What happens on that Read More …