New vs. Old
Let’s talk traditions – new vs. old and how the new ones get started or how they take over the older ones. Are you the one starting a new tradition or are you just eliminating the old ones? Face it, Read More …
Category: career
Small but Could Be Bigger
So many companies out there are indeed small but could be bigger to make even more of a difference. Hopefully, you are in an area where you know a locally owned, small business and maybe even the owner. Furthermore, perhaps Read More …
Happy Happy and With Many Thanks
It is one of those days when a nice warm house, a comfy couch, delicious food that took all day to cook – just moments to enjoy – a whole host of family and friends is the very best – Read More …
Yes, It Works
One of the best ways to keep in touch with your customers is still e-mail, e-mail marketing to be specific and yes, it works. In fact, it works better than ANY other form of marketing. If you are like me, Read More …
Too Busy
Are you really too busy to pick up the phone when a customer calls, or to pick up but then put them on hold indefinitely? If you have an established brand, an established location and a great product or service Read More …
What is Hat Girl
I was asked recently, “What is Hat Girl”? It took a long time to explain, but you can read more here: https://hatgirlmarketing.com/?page_id=2 and to know why I do this will take longer…but really the right question is “Who is Hat Read More …
Not Chosen
Tonight, yes, it is late. It was a full day on the road – out early, home late and back out almost immediately to a meeting – where, I was not chosen as an elected official for the local business Read More …
Self Awareness
There are lots of things that people do really well…many things that they do OK and some that they don’t really have the capacity to do – at all. Knowing what you can and can’t do on your own is Read More …
Change If It’s Not Working
It isn’t easy, but you have to change if it’s not working – either your plan, your actions or your messaging. It’s good to take a step back, think about what you really want and to modify what you do. Read More …
Standards vs. Standardization
Recently – okay it was about 6 months ago, but I had this thought then and still do think about standards vs. standardization. So, back in the spring, a friend posted info on standardized tests and what they can’t tell Read More …