Set Lofty Goals
When you start a business, you want to reach for the sun, the moon and the stars. You set lofty goals so that when you achieve them, you can say that you got farther than anyone thought you could go. Read More …
Category: branding
A Proper Thank You
I used to be the perfect gift recipient, with a proper thank you card written out for each and every gift receiving occasion. I went so far as to clearly document gifts to my kids, and have – in my Read More …
Weekend Specials
Does a restaurant have to promote their weekend specials out to the world, on social media, on an A-frame easel sign on the street or in traditional media? Probably not. It’s the weekend. If they don’t already have a plethora Read More …
FRIDAY
it is FRIDAY. Here’s the acronym for my day (at least part of it.) I apparently have enough FORKS a to host every birthday party for our entire (extended to siblings on both sides) family, and yours, for two years. Read More …
Special Place
Hallmark has a special place in my heart, it always has… Very special, even though I have to pay a professional organizer to help me sort and de-clutter and donate some (okay, a lot) of the stationery I have collected Read More …
The Signs Say
As we made our way around the area for the past week, I noticed a lot of places that announced their plans for the holiday. The signs say: Closed Easter Sunday Closed for Passover and Easter. Happy Holidays! Open Easter Read More …
Somewhere in Between
We went out yesterday, my mom and my daughter to an outdoor mall of sorts. It was a bit too chilly to be walking around outside. The idea had been to enjoy a bit of spring weather, out of doors, Read More …
Sad But True
Imagine that your business has been through a re-branding. New name out front, new signs and new products or services for sale… but it is still struggling to attract new customers or bring back former ones. It is very sad, Read More …
No Joke
Defining your business’ personality is no joke. It is – and should be – all about you…and what you want it to be. If you are serious, so is your brand. Always looking to laugh out loud and want to Read More …
Change Your Name
Deciding to change your name is a big decision. Whether you are getting married and thinking of taking or adding on your spouse’s last name or taking over a business and want to make it your own. There are a Read More …