Out of Place
Have you ever seen a picture, read a short story (or a slogan) or watched a video and it was just out of place. You couldn’t really connect with the content because it was just incongruent. Timing. Relevant context. The Read More …
Category: branding
Go Faster
Even if you go faster, you still won’t be able to get there on time… Once again, I was tempted to tweet to Amtrak who is (notoriously) optimistic about being able to make up time when they have train delays. Read More …
Just Right
The elusive goal of “just right” is literally a problem for anyone (not just Goldilocks). Sometimes, we don’t have it the way we want it because we care about others and their feelings. However, when feelings are not a part Read More …
Antique or Old
How do you want to pitch it…as being antique or old? Both can be true but one of them sort of sounds better. Similar to the option of being vintage or old. Vintage just sounds better. Cooler. More hip. And Read More …
Write, refine and repeat
When you choose to do it, just write, refine and repeat. The process will get better. The output will be higher and the quality will improve. Of course sometimes you run out of time to do all the editing, planning Read More …
Maintain a Low Profile
No one really wants to maintain a low profile…I mean. Not really. You may not want to have a lot of attention, but you want attention for the right things. The things you do well The things you offer that Read More …
On Trend
Do you want to be on trend or out of date. Old school. Boring. Dated. Typical. Repeated. Antique (not in a good way.) Tacky. Common. Familiar. These kind of sound like insults, but these are just the opposite of on Read More …
Pick a Color
If you are not ready to pick something for any other reason, then pick a color that you like. This could be for a brand, a favorite flower, or a food. It could be for the outfit someone asks you Read More …
A Cave
What do you think of when someone talks about a cave? Creepy? Damp? Bats? Below ground? or Big screen televisions? Beer fridge? Comfy couches? Football? What if this wasn’t the answer at all, and a cave was something entirely different. Read More …
It Is Too
Yes, it is too a Christmas movie. And, an action film. A bonus, if you ask me. Always something new to learn, see and discover. I recently learned that the actress, Bonnie Bedelia who played Holly Genaro always wanted to Read More …