Antique or Old
How do you want to pitch it…as being antique or old? Both can be true but one of them sort of sounds better. Similar to the option of being vintage or old. Vintage just sounds better. Cooler. More hip. And Read More …
Category: branding
Write, refine and repeat
When you choose to do it, just write, refine and repeat. The process will get better. The output will be higher and the quality will improve. Of course sometimes you run out of time to do all the editing, planning Read More …
Maintain a Low Profile
No one really wants to maintain a low profile…I mean. Not really. You may not want to have a lot of attention, but you want attention for the right things. The things you do well The things you offer that Read More …
On Trend
Do you want to be on trend or out of date. Old school. Boring. Dated. Typical. Repeated. Antique (not in a good way.) Tacky. Common. Familiar. These kind of sound like insults, but these are just the opposite of on Read More …
Pick a Color
If you are not ready to pick something for any other reason, then pick a color that you like. This could be for a brand, a favorite flower, or a food. It could be for the outfit someone asks you Read More …
A Cave
What do you think of when someone talks about a cave? Creepy? Damp? Bats? Below ground? or Big screen televisions? Beer fridge? Comfy couches? Football? What if this wasn’t the answer at all, and a cave was something entirely different. Read More …
It Is Too
Yes, it is too a Christmas movie. And, an action film. A bonus, if you ask me. Always something new to learn, see and discover. I recently learned that the actress, Bonnie Bedelia who played Holly Genaro always wanted to Read More …
Build It Now
Even if you are not ready, start to build it now. You can start small. Take notes, start a journal…Write down the ideas. Get your bearings. Establish the base. Do some research. Raise some cash/save your money. You have the Read More …
Ahead of The Industry
When you are ahead of the industry it gets you even further ahead. Inventing the new thing Early adoption Commitment from suppliers In stock inventory More customers Overall market advantage Access to capital Positive attention All of which…keeps you ahead Read More …
How Many Do You Need?
How many do you need? Of any one thing. Certainly, you only need one: dishwasher washing machine dryer microwave oven air fryer super fast instant cooker Sorry for the albeit short – but relevant to many of you I am Read More …