Amazon Prime Day…sort of like Christmas in July? Bigger than Black Friday, but off season. I hear that it didn’t work as well for them as they’d hoped. That’s ok. They advertised. It brought in revenue and some people, looked Read More …
One of my favorite, all time songs by Meatloaf and this line is so apropos… Two Out Of Three Ain’t Bad. In the song, “want, need and love.” In terms of how it applied to me today, not necessarily in Read More …
People can say that they are brand loyal and maybe they are…but then they still may choose to take advantage of a discount at a store they “never” go to shop. If that new store does it right… They may Read More …
I definitely believe in the truth in advertising. We all do. We also, however, appreciate the marketing descriptions that go with advertising; that is the marketing spin that encourages you to sign your children up for their first swimming lesson. Read More …
Today, I am sitting here, enjoying watermelon salad of all things, and I have to wonder (admittedly, I’ve pondered this before…) is it too late to pull back on the things we’ve asked for in the last 4 or 5 Read More …
Gottahava Wawa is their current slogan and it sure is catchy. Most of you, (from anywhere within 100 miles of Philly,) knew what brand this was about from the title. You are fanatics. You love the brand. You love everything Read More …
In today’s world, our kids can be friends regardless of whether they are here or there. I am not – in any way – discounting face to face friendships… It is just that there are many options they can use Read More …
At the center of a wheel, or at the center of an organization, group or activity, by definition is the hub. Justifiably so, companies have started (ok, a while ago) to use that term in their name. GrubHub, StubHub, HubSpot… Read More …
Perhaps my new favorite app. Get in line… at a restaurant. No Wait offers an offsite waiting list; sign up before you get there and (this is the key part) see how long of a wait there is for your Read More …
Brands that encourage loyalty programs are filled with promises. Promises of discounts, early announcements about their promotions and offers, rebates earned on purchases, or even easier ordering and saving personal info for shipping and/or billing. The other day, I read Read More …