The City and the Train
Sometimes, the best way to enjoy your visit to the city is to take the train. The city and the train are both entirely new to young children. They will be awe inspired by both. Then, you can sit back Read More …
Month: December 2014
Can You Go Back
Can you go back: To a restaurant you loved on a date or your anniversary? (Ah, that Caesar salad from Lilly’s on the Canal or the French Silk Pie from Magnolia Cafe – alas, the latter is no longer open.) Read More …
Epitome
This is it people, the epitome of honoring your brand. Watch it and enjoy… http://roastery.starbucks.com/#home ~ Dawn aka Hat Girl
The Mystery
Oh, the utter joy and the mystery of what is in the chocolate box. I was the lucky recipient of this gift from a supplier today, wrapped in pretty shiny paper and a ribbon – the tell-tale shape of the Read More …
Is it Real
Not that I have to tell anyone this, but just in case – and you are wondering if it is real – it isn’t. Reality TV? It isn’t. Marketing (product and model) photography – after the Photoshop treatment, is not Read More …
A Pair or a Match?
Who ever invented the totally appropriate – and available to buy – mismatched socks is genius. Is it just a pair or a match if they are the same? Not any more. Thank you, say parents everywhere… and to the Read More …
Proper Names
When promoting your business or your products, please use the correct and proper names. Christmas Trees. The word you were trying to write was Christmas. That other word… isn’t a word. Oh, and I get it, signs used to be Read More …
Naming Products
Naming products to sell more during a specific season is a good idea. I used to do this all the time in beverage and snack category management. If we named Peppermint Mocha (for example) something else like Mocha Chill we Read More …
Don’t Blow It
An entire year of planning for the big fashion show, complete with new products, new marketing materials, tons of ad space and media hype. Stars in the show. Big. Huge. Bigger than ever before… With everything you have invested, don’t Read More …
TMI and Acronyms
TMI and acronyms abound. What would you think if you didn’t already know what it meant? TMI = What??? Too many inputs Too many inquiries Too many initiatives Time making inventions Thoroughly masterful insight The meandering interstate They’re more immoral Read More …