Enticing Enough?
Let’s talk dirty here for a minute. Who cares about the warranty? Is it enticing enough for me to want to initiate the program on the enclosed CD ROM and/or fill out paperwork? Is there a reason I should visit Read More …
Month: December 2014
Make a List
Sometimes, not just for the holidays and not just Santa should make a list and check it twice. Short thought today as I check things off of my list… I realize that I did something twice. I didn’t need to Read More …
Mondays Can Be Great
Depending on how you handle your schedule, planning, booked appointments, staff, promotions and much more… Mondays can be great! I definitely recommend planning ahead. Mondays can be tough. The weekend was busy but at the same time nothing gets “done” Read More …
Whether Or Not
It all depends on whether or not the weather matters to you – will you postpone events and items to do on your list based on the weather? We used to track the holidays and the weather in our point Read More …
On Purpose
Retailers – especially the bigger ones – choose each of their locations on purpose – and even more specifically, with purpose. In the mall, the Weight Watchers is directly across from the main exit of Victoria’s Secret. This does not Read More …
Pop Up
With retail rentals heavy on inventory and light on tenants places can pop up in the empty space and stay for as long or go as quickly as they want. (The building owner gets paid for a month to 3 Read More …
Follow the Process
Ok, so what does process have to do with marketing? It has everything to do with execution and customer service and so very much more. When you follow the process, the one that the owner or the inventor created, it Read More …
Picture Perfect
Are you, right now, ready for the world and more than picture perfect? With the ever present photo ops, we’d better be ready. It could happen. Right now. How would that work for you? Maybe it is the Selfie you Read More …
Best New Tradition
So far, the best new tradition I see is the #GivingTuesday which is “new to me this year” even though it has been around since December 2012. It may indeed be new to many of you as well. In this Read More …
New vs. Old
Let’s talk traditions – new vs. old and how the new ones get started or how they take over the older ones. Are you the one starting a new tradition or are you just eliminating the old ones? Face it, Read More …