Road Trip
We are taking a short road trip today, but it will be a long journey. I have already mapped out coffee stops at Starbucks, loaded the kids’ cards online and I am now getting ready to make sure they have Read More …
Month: January 2015
I Am Not A Doctor
First and foremost, let’s be clear. I am in marketing. I am in brand development. I am a writer. I am “technically” an engineer (no pun intended.) I am more generally, a marketer. With all of that being said, the Read More …
Legacy Brands
I’ve written about legacy brands before – the brands we love because our family aspired to own or the ones that they would only buy, no matter what. This is about the products (and sometimes the brands for that product) Read More …
But The Fish!
I have always had fond memories of my first goldfish, Joe and Millie – they were named after my great uncle and aunt on my grandmother’s side. My grandfather had “caught” them along with hundreds (???) of other fish from Read More …
Pastels are OK
If you are a 6 foot 2 inch man, yes, pastels are OK. No one, I mean, no one person will make fun of you if you wear that color yellow. (Of course, I think society should be okay with Read More …
Elevators and Escalators
Another “tribute” post for today. This one is because my grandfather was an elevator repairman… he had definite and strong opinions about elevators and escalators. He was right to do so. One industry paid his wages and helped him to Read More …
Three Girls
There are so many ideas running through my head today. I’m settling in on a topic that has less to do with marketing and more to do with life and social perception or preference… I’m always fascinated by birth order Read More …
The New Label
Have you ever noticed that the latest trend in diet and general health will show up on products that didn’t even HAVE the offending ingredient in the first place. So, the company revises the packaging and the new label shares Read More …
Options to Suit
Today I stopped to grab quick bite before I came back to the office. I had a few errands to run, it’s going to snow (so I had to get avacados, Naan and cheese for the weekend in case we Read More …
Because of This
When I think about how many new things get invented, because of one device (or family of devices) I am constantly amazed. Whole new industries pop up because of this one thing that someone, somewhere created and became popular in Read More …