Sun and Snow

When sun and snow collide – like today… there is a bit of disbelief. Like Friday the 13th and a full moon. Fear and disbelief. With a bit of awe mixed in for the fun of it. With a high Read More …

Missing the Rain

All summer, we were missing the rain that was so very needed, for the water table, for the grass, for the plants, for the trees and of course, for the apples. Today, we were not missing the rain, happy to go Read More …

First Major Crisis

The true merit and success or failure of a new business is how they handle their first major crisis. We (my husband, our former fellow franchise owners and I) know all about the ways that weather can impact your fresh Read More …

Second Chance

I wholeheartedly support giving someone, or a business, a second chance. Things happen. (Well, you know…) Traffic Snow Rain Traffic due to above mentioned snow or rain Slippery rails (anyone who has traveled SEPTA knows that delayed train excuse) Sick Read More …

It’s All Over

Sunday night after a long holiday and it’s all over but the crying…or the joy depending on your perspective. It is hard to say goodbye (just ask my double-cousin once removed Jack…last night he was struggling with this concept.) A Read More …

Hit or Miss

Sometimes, it is just a random hit or miss with paid, even very targeted online, advertising. All of those companies who planned and pre-set their content marketing for weather related channels this weekend, especially along the east coast, are getting Read More …