With or Without a Sale
Sometimes, even often times, people will make a purchase with or without a sale. If the value of the thing you’re offering is enough. If the need for the thing is great enough. If the WANT for the thing is Read More …
Tag: unique
The Simple Things We Do
The simple things we do are probably based on convenience. Easy. Smart. Familiar. Done. We need a legal name: Our name + Consulting, LLC We need a logo: our initials (in our own handwriting) We need an office: In our Read More …
Green Marketing
I admit that I “missed” the official Earth Day deadline to share this, but can’t help comment and admire this never seen before version of green marketing. Downtown, City of Chicago, a local green house is promoting locals to sponsor Read More …
Still Cool
Most would agree that The Beatles are still cool, even after all these years. Their music still sells on iTunes and people will pay big money to see a concert with one of the original band members performing. I have Read More …
Not For Sale
When I was in college, home from school for break, working to earn as much as I could…I was stuck driving my dad’s antique boat of a car. For those interested it was a 1967 Crown Imperial (in essentially mint Read More …
Top Ten
Today, I sat in a marketing seminar that sounded awfully familiar to me…maybe it was not to everyone in the room. I am guessing, however, that even if you are not a marketing guru these top ten phrases will probably Read More …
Cover Feature
Just received one of my favorite catalogs in the mail today. They always entice me to look; it’s fashion, with an artist’s twist and they have a seasonal cover feature which is most often jewelry. Oh, orange. It is summer Read More …
Options to Suit
Today I stopped to grab quick bite before I came back to the office. I had a few errands to run, it’s going to snow (so I had to get avacados, Naan and cheese for the weekend in case we Read More …
Standards vs. Standardization
Recently – okay it was about 6 months ago, but I had this thought then and still do think about standards vs. standardization. So, back in the spring, a friend posted info on standardized tests and what they can’t tell Read More …
Building a Brand is Hard Work
Building a brand is hard work. No one ever said it was going to be easy. You have to create EVERYTHING – the logo, the image, the product or service you will offer, the culture, (create and/or) oversee the advertising Read More …