Creative Names
When companies produce a product and they come up with creative names – it can make customers want to try new items. Pynk (a tarte berry ale from Yards Brewing) Unicorn Frappuccino (from Starbucks – or was it someone else, Read More …
Tag: starbucks
Next In Line
I always love watching Tom Hanks and Meg Ryan movies…there are a few as you may know…and the last couple of days one of the stations has been running You’ve Got Mail. There’s that scene with the guy who is Read More …
The Red Cup
How did the red cup become so controversial? Don’t we all love it? Yes, it could have been an entirely staged publicity stunt or a simple rant by one that went viral… I was at Starbucks twice in the last Read More …
Look Around
I’ve handled a few rebranding projects before. I know it takes a lot of focus and planning, not to mention time, effort and money. When you start the project, one of the things you absolutely must do is look around Read More …
Craft Soda
Literally, just one day after I commented on our restaurant, passing on the well known national brands for their own version of craft soda, I see this sign at Starbucks. I didn’t see it until I picked up my beverage Read More …