The Big Toe
I know that this is Friday night and it is mischief night…we missed the full moon by just a couple of days but things are still weird. Tomorrow is Halloween and unfortunately, our son broke something; yes, it was the Read More …
Tag: retail
It Can’t Be Easy
I do believe that you should be consistent and clever in your branding but that doesn’t mean it can’t be easy. Simple Replicate-able Easily understood Memorable Distinctive Colorful Consistent Brands should be unique and able to be shared with your Read More …
The Children’s Channel
Many of you, my peers and even younger, will think hmmm. The Children’s Channel. That’s PBS right??? Sure. It is (or it was when I was a kid.) Now it is YouTube, after Disney or Nickelodeon. My youngest watched PBS Read More …
Shoes For Change
I don’t mean shoes for change, as in the cost, such as fifty cents, but really more about shoes and shoe companies that change peoples lives. I just ordered a couple of pairs of Tom’s and while they are super Read More …
Safer Ways To Pay
It used to be everything was paid in cash, but then that wasn’t safe; for the customer or the retailer. Then, we had checks; but that became unsafe for retailers. Credit cards became the way to pay…but at a cost. Read More …
Commissioned Sales
No one offers you personal, one on one attention, like a commissioned sales person. Many companies, even retail stores at the mall, decide to go this route. Typically, there is a base wage, which is usually higher than the average Read More …
It’s The Process
I am nearly certain that I have written about process… specifically that it’s the process that matters. If you can consistently perform work and produce both quality AND quantity of work while allowing (aka teaching, showing, instructing, supporting and mentoring) Read More …
Surfer Mentality
Do you have a surfer mentality? Just want to hang loose? Cowabunga dude? Nothing matters but the waves. The waves matter…not retail hours. That is for sure. I am not sure that they even care if you buy something or Read More …
Summer Already
Since we took nearly two weeks off in late May into early June, I’ve been thinking that it was summer already…but still only the early days, right? Compound it with a few reasons that would fall in line with anyone Read More …
Simple Statement
Marketing is all about grabbing the attention of the customer, or should I say, the potential customer and turning them into a buyer. You may not be able to appeal to everyone. Not everyone needs nor wants your product or Read More …