Does the Day Matter?

When we are fortunate enough to have holidays that break up the week, the ensuing days off affect the “normal” activities in many of our lives. So – while today is indeed Friday, does the day matter when you’ve had Read More …

Is it Real

Not that I have to tell anyone this, but just in case – and you are wondering if it is real – it isn’t. Reality TV? It isn’t. Marketing (product and model) photography – after the Photoshop treatment, is not Read More …

Naming Products

Naming products to sell more during a specific season is a good idea. I used to do this all the time in beverage and snack category management. If we named Peppermint Mocha (for example) something else like Mocha Chill we Read More …