Friendly But Not Friends

So…You are friendly but not friends with each other. They are your customers, they are your employees (maybe they are your handyman.) They could be more, but they don’t have to be. In other words, it’s actually very easy to Read More …

I Am Not A Doctor

First and foremost, let’s be clear. I am in marketing. I am in brand development. I am a writer. I am “technically” an engineer (no pun intended.) I am more generally, a marketer. With all of that being said, the Read More …

Does the Day Matter?

When we are fortunate enough to have holidays that break up the week, the ensuing days off affect the “normal” activities in many of our lives. So – while today is indeed Friday, does the day matter when you’ve had Read More …