Forget everyone in your goal to appeal to customers in a marketing or promotional pitch. Focus on one group, demographic or customer type. Then, make several pitches to attract who you want for the right reasons. This photographer, they’re casting Read More …
What has this world become of texting and abbreviations that are further degrading our ability to spell. Why or Y? What is right? I am of the generation, that says “why”. Even more so – happy am I to report Read More …
Alll month we’ve been seeing information about celebrating grads and dads. I say it this particular way as we are knee deep in the “grad” portion of the month, but are quickly closing in on dads. What are the gifts Read More …
Given the week we are having in our family, there is a lot happening…pure emotion would understate the situation. Graduation celebrations, move up ceremonies, new schools to consider attending, leaving one we’ve known for 11+ years, catch up work from Read More …
If I were in the business of marketing for assisting tourists plan their trip, I would be able to give them some advice, on what NOT to do. I am not talking about the essential 10 Things never to do Read More …
Wasn’t looking, but I found my beret in Paris (but of course…) What better place to buy a beret? Where’s my hat? What’s my hurry? Today it was a bit of hurry up and wait… First when we missed mass Read More …
Who learned from who when designing tourist traps? You know, the gift shop at the end of the ride or the tour through the haunted mansion, or even the “not haunted” castle…consider, too the overpriced snacks you MUST have – Read More …
When you run your own show, you can always promote you, your successes and shout it out to the world – you just have to do it. Walgreens supported the very first “Red Nose Day” on Thursday May 21 – Read More …
Nothing is better than a rose, or a perfume, or that perfect blend of salt, garlic and simmering dinner – to create happy, romantic, nostalgic, family, joyful memory triggers. I’ve had a few this week. Just one subtle scent is Read More …
How gullible are you? Do you believe the sales person who says that the golf outing is just a little bit farther down the road… and 35 minutes later, you think you are about to drive off the edge of Read More …