Not Called That
It takes a while, and sometimes, forever to convince customers that a business is not called that name anymore. It is even harder to convince them when the name they use was a brand they loved and often frequented. The Read More …
Category: opinion
Customer Demand
How much does customer demand drive business? I think it entirely depends on the business – what they are doing – or their approach. Let’s take Apple for example. They drive the change. They innovate. They design new features. They Read More …
Not Affiliated
It is enough to say “we are not affiliated with each other” to mean something? There is probably some kind of association and a halo effect…or a tarnished halo depending on the perspective and circumstances of the relationship. Much of Read More …
New Look For Fall
We all should get a new look for fall. Whether you add some deeper, richer tones to your wardrobe, make up or hair…take down the red white and blue summer door decs, add pumpkins and gourds and clean out the Read More …
Time Doesn’t Matter
It isn’t important anymore…time doesn’t matter. Friday night Saturday morning… 9 to 5 Sunday afternoon Monday mid-day After hours Siesta Tuesday early AM Overtime Wednesday noon Weekday Thursday evening Friday again When you decide what is important, time doesn’t matter. Read More …
Watch Your Language
You must watch your language. Not just swearing. Not just being impolite. Not just being short. Not just being curt. Not just being vague. Not just being lazy and resorting to slang. Not just being too polite to say what Read More …
Is Salty A Bad Thing
Combination post: Is salty a bad thing? It probably depends entirely on context. Salty in food: overly seasoned, with salt (pretty hard to get away from using the base word here) Salty in life: synonymous with bitter, but more specifically Read More …
2 Emoji
So, what is your verdict, as a brand do you think it is good 2 emoji or not? If you aren’t doing it, why not? The big brands are…and they probably have an entire team of people out there telling Read More …
In Your Vision
If you were ever to create a company, what do you see in your vision for it’s culture? Today, I experienced an overwhelmingly happy group of people in spite of a long line waiting…I was so happy to see and Read More …
Just Being There
Sometimes, just being there makes all the difference in the world. Not my own clever creation of words in the perfect little phrase…but, instead a fairly common sentiment. I would; however, wholeheartedly agree. Your mere presence. Showing (and having) empathy. Read More …