Tell You Later
When they say we will tell you later… is that helpful? do they not know yet? is it a secret? have they figured it out? are they still working on it? is it a surprise? I know what I mean, Read More …
Category: observations
Make Space
Sometimes, you want to make space… for the new things you want to buy. for the fresh stuff that is on its way. for the baby. for the child coming home again. for the parent moving in – just for Read More …
Good Weekends
There are many opportunities for good weekends in the summer. All the summer holidays make for good buying events, eating and celebrating with family and friends. Mother’s Day Memorial Day Graduation Father’s Day Graduation parties Independence Day Plus. More parties…birthdays, Read More …
Antique or Old
How do you want to pitch it…as being antique or old? Both can be true but one of them sort of sounds better. Similar to the option of being vintage or old. Vintage just sounds better. Cooler. More hip. And Read More …
Self Service Minimums
In the environment when someone has to help themselves, you may end up with “self service minimums“. In this scenario, consider someone who actually comes to the store because the website was not clear and/or lacked some information. When they Read More …
The True Definition
When you work through etymology, the true definition of a word matters. It took people years of debate, collaborative input and evaluation to figure it out. After all of this, they wrote a dictionary; others created encyclopedias – taking it Read More …
Pick One
First time customers, you get a free gift…just pick one. Makes you feel good. Makes you want to come back. Makes you remember them. Makes you smile. Makes you tell others about them. If you have to pick a place, Read More …
Better than Boring
When AI is creating content that is better than boring …like some of the content humans write, we might have a problem. Of all the content that is out there, a lot can fall in to the “okay” variety. This Read More …
Finally the Info
It is hard to be clear and communicate. To over communicate is even harder. Sometimes (more often than not) it takes many times but, finally the info gets through: to the right person. the blockage. to the brain. the e-mail Read More …
When Was I
The memory is vivid. I just don’t remember. When was I here last? I know exactly what I was doing. I know exactly who was there. I know (pretty much) how we arrived. I know exactly why I was there. Read More …