Confusing On Purpose

When you receive a letter, but still can’t figure out what they meant, you kind of have to wonder…was it written to be confusing on purpose, or because it is just too complicated?

Difficult topics take more time to explain. It will take more time to write out an explanation. Yet, spending more time is well worth the effort.

Without it, people will have to call, e-mail, or chat online to find out more details. Then, that will take a multiple of time – later. By someone else probably. Save them the effort.




Tax law…that is confusing on purpose. Your product or service doesn’t have to be though, and no one will be compelled to buy it and use it if they can’t figure it out on their own. Your competition will make the effort to make it easier, you should, too.

~ Dawn aka Hat Girl

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