In Between
I’m feeling a bit confused and stressed at being in between the Thanksgiving and Christmas holidays this week (and last.) I am sure that I am not alone. Since Thanksgiving is so very late this year, nearly the latest possible Read More …
Category: food
Please Read It
Before you send your entire data base of customers your holiday promotion, please read it. Then, have someone else read it. Send it to yourself in a test email (you are using an email provider such as Constant Contact or Read More …
Team Effort
I like to think of marketing as a team effort. Whether you are the owner of the business, the head of marketing (or head of Sales), an employee, junior staffer or a customer/client – it takes more than one person Read More …
Post Event
After an event, such as a grand opening, a game, a promotion or even a milestone birthday party, it is always a good idea to do a post event recap to review what went well and what didn’t. I am Read More …
Adequate and Inadequate
Once I get to know a food retailer owner, I am happy to tell them when I think they are being adequate or inadequate. Most of the time it has NOTHING to do with their food, not the quantity, nor Read More …
Easier and Faster
Travel is time consuming – especially road trips (in the rain) but there are ways to make your trip easier and faster. Make a list of what you need. Pack early. Pack light. Plan your route and know your alternative Read More …
Take the Time
Take the time to build your brand in the image you want to create. It won’t happen overnight; you don’t end up where Dunkin Donuts is with their cups, napkins, boxes, menus and signs all in their image – heck, Read More …
Customer Service is So Critical
Customer service is so critical to anyone’s business. Bad customer service is a disservice – to the owner and to the customers. “No, I’m sorry, I can’t cut your hair today because you were late.” “I’d have to stay late, Read More …
Impersonations and Stream of Consciousness
Impersonations and stream of consciousness makes me think of Robin Williams. I have put these two words together but not because I was thinking of them together, but because one lead to the other. Impersonations are always fun to watch Read More …
Respect the Brand
I always get frustrated when retailers don’t honor and respect the brand (or the brands) in their store. Today I was absolutely certain that I saw a Krispy Kreme case in a convenience store. Sure, it was seen though the Read More …