Happy Happy and With Many Thanks
It is one of those days when a nice warm house, a comfy couch, delicious food that took all day to cook – just moments to enjoy – a whole host of family and friends is the very best – Read More …
Category: food
Snow Happens
When it rains it pours… or snows. It isn’t fun when “snow happens” – all kidding aside – things that you cannot control no matter how much you try, will happen. Did we wish for snow for our Thanksgiving holiday? Read More …
Yes, It Works
One of the best ways to keep in touch with your customers is still e-mail, e-mail marketing to be specific and yes, it works. In fact, it works better than ANY other form of marketing. If you are like me, Read More …
Too Busy
Are you really too busy to pick up the phone when a customer calls, or to pick up but then put them on hold indefinitely? If you have an established brand, an established location and a great product or service Read More …
In Between
I’m feeling a bit confused and stressed at being in between the Thanksgiving and Christmas holidays this week (and last.) I am sure that I am not alone. Since Thanksgiving is so very late this year, nearly the latest possible Read More …
Please Read It
Before you send your entire data base of customers your holiday promotion, please read it. Then, have someone else read it. Send it to yourself in a test email (you are using an email provider such as Constant Contact or Read More …
Team Effort
I like to think of marketing as a team effort. Whether you are the owner of the business, the head of marketing (or head of Sales), an employee, junior staffer or a customer/client – it takes more than one person Read More …
Post Event
After an event, such as a grand opening, a game, a promotion or even a milestone birthday party, it is always a good idea to do a post event recap to review what went well and what didn’t. I am Read More …
Adequate and Inadequate
Once I get to know a food retailer owner, I am happy to tell them when I think they are being adequate or inadequate. Most of the time it has NOTHING to do with their food, not the quantity, nor Read More …
Easier and Faster
Travel is time consuming – especially road trips (in the rain) but there are ways to make your trip easier and faster. Make a list of what you need. Pack early. Pack light. Plan your route and know your alternative Read More …