Naming Products

Naming products to sell more during a specific season is a good idea. I used to do this all the time in beverage and snack category management. If we named Peppermint Mocha (for example) something else like Mocha Chill we Read More …

Mondays Can Be Great

Depending on how you handle your schedule, planning, booked appointments, staff, promotions and much more… Mondays can be great! I definitely recommend planning ahead. Mondays can be tough. The weekend was busy but at the same time nothing gets “done” Read More …

On Purpose

Retailers – especially the bigger ones – choose each of their locations on purpose – and even more specifically, with purpose. In the mall, the Weight Watchers is directly across from the main exit of Victoria’s Secret. This does not Read More …

Why the Name?

I have wondered for a long while, why the name Black Friday?  (My curiosity started after hearing someone I care about say that they thought Black Friday should not be called such and thus called it Purple Friday… you know Read More …