Change of Plans

It is always easier to have a change of plans before you commit to the final plan. Whether it is hiring the designers, accepting the proof and printing the materials or setting up the schedule, buying the tickets and paying Read More …

Create An Atmosphere

Restaurants work to create an atmosphere which is part of their image, complements their menu and corresponds to their pricing. An Irish Pub typically has dark wood seating and paneling. The bar is a primary focus. The music is upbeat Read More …

Moving Forward

Even when it seems the most difficult, you have to keep moving forward. Each year, we celebrate another birthday and we get older. Kids more often, look forward to it. As they should be, it is so exciting to be Read More …

Can I Talk Now?

This is not a business experience anecdote, but could easily apply to customer service theory:  When your customer asks, “Can I talk now?” You should definitely listen. In my case, my customer was my 10 year old daughter. She had Read More …

No Ego

There should be no ego in marketing…but there always is. Just look at Don Draper and Mad Men. Don’t get me wrong, I am all about the brand. But… Business owners, much like Don, tend to think of what they Read More …

Just Relax

Probably the most difficult thing for moms to do on a regular basis is to just relax. Sit back, put your feet up and don’t worry about dinner, dishes, laundry, lunches, homework, work-work, bill paying, house cleaning, garden sprucing up. Read More …