Disorganized On Purpose
What do you do to get people to buy as much stuff, impulsively in your store? You design it to be disorganized on purpose. I am however, exhausted from walking through a big box retailer store, looking for the 3 Read More …
Category: branding
Super Friendly
Hospitality is easy…you can start by being super friendly. It doesn’t matter (as much) what the food is like, the ambiance is, or the parking lot looks like. Smile. Ask what else they would like or need. Welcome everyone. Not Read More …
One More Channel
If it was just one more channel, it would be easy. But, it is not just one, it is two or ten at a time. Club House, Tik Tok, WhatsApp, WeChat, Viber… Time of course will tell which ones will Read More …
Not Exactly Accurate
Close, but not exactly accurate. I love “Life Is Good”, their message, their give backs, their cute art and more. But this one… Well. That’s not exactly accurate. If you put water in someone’s wine, they’re not gonna think it’s Read More …
Get To Know the Other
It is time we get to know the other… options. people. side. menu. opinion. restaurant. books. coffeehouse. scenario. places. Educate yourself, listen to others and get to know the other side before you make your same old, same old decision. Read More …
Have a Backup Plan
The world is a huge, creative, blue ocean of opportunity. You may have decided to take the leap. Head out into the unknown. As a best practice, have a backup plan. Savings. Options. Alternative ideas. Support team (in house.) Suppliers Read More …
This Sweater is Responsible
I just read (sorry retailer who will remain nameless) this sweater is responsible. I had to ask…for what? a cold bare sheep? making date night better? keeping you warm this winter? the impulse to return to Ireland? providing income to Read More …
Perceived Value
The perceived value of a discount is often greater than the actual discount. How much are you willing to sell your information for these days? Free = Facebook (the more time you spend on it, liking, sharing and commenting, the Read More …
Not Your Fault
I know it’s not your fault, but you are our only hope. Since we have no other recourse but to call you – or your department, supervisor, manager or owner – it is you that has to help. Just because Read More …
Contradictions in Messaging
The problem is that there are always contradictions in messaging… I love you, but I don’t like you. You want to be in a populated area, but you don’t want to be around people. I want to do something different, Read More …