Wholesale Only
As a consumer, if I find a great place that makes, grows or sells cool stuff, seeing a sign that says “Wholesale Only” makes me, personally, kind of sad. You know, for me. And, of course for all the other Read More …
Category: branding
No, But…
It is totally fine to say no, but much better to just say yes first. Sometimes however, there is a negative before the positive. As in, the answer we received to our posed inquiry, “does that come with whipped cream?” Read More …
The 5 Stages
The kids are in the other room talking about the 5 stages. Where do they learn this stuff? Denial Bargaining Anger Sadness Acceptance These can (apparently) apply to more than just grieving…they can apply to customer service – or at Read More …
New Vision
So much can be accomplished if you just make the time to create, give or ask for new vision. It could be simple, taking time for your future in the company, along with an updated mission statement. It could be Read More …
One Thing
Often, one thing leads to another. One mention of an idea, for example, a new way to serve hot dogs. Boom, gourmet hot dogs are everywhere…Sure it was on the cover of a magazine, right before the summer kicked off Read More …
So Many Options
How do you decide what to do when there are just so many options? This morning was an early run, waking before 5am (not my finest hour) and driving my husband to the airport. Yes, we still do things like Read More …
Low Tech Wins
For Father’s Day, my husband found and bought himself a simple, low tech gift, and in this case, low tech wins. He and all the kids are quite impressed with a cardboard box. It’s not just a cardboard box. It Read More …
Take It Seriously
Unless you are an aspiring comedian looking for a summer gig, you probably should take it seriously. I guess, to be honest, even if you are funnier than everyone else you know, you probably have to work hard to prove Read More …
Laughing and Giggling
It’s our happy place, the place where you can hear laughing and giggling on a regular basis. Nope. It isn’t our kitchen – although that is a good guess. Nope. It isn’t in school – I’m not there often enough; Read More …
Past Performance
It is true that past performance does not guarantee future results, but as technology and marketing begin to come together, the odds improve. Barnes and Noble, however has not yet adapted the high-tech marketing demographics that Facebook has been using Read More …