But, It Is Free
But, it is free…they said as they let the baby duck go. It wasn’t free to begin with, and then again, we aren’t talking about ducks – or are we? The argument you have in your head does not mean Read More …
Category: branding
Apple Rings
When we were kids, we could be surprised by a snack in our lunch box that was simply apple rings – thin slices of our favorite apples – de-stemmed, de-cored and de-seeded. Yum. Maybe if we had kept eating them Read More …
Don’t Take No For An Answer
The best (sales people) and companies in the world don’t take no for an answer. Oh, I am only online service I can’t do that for you. Oh, there will be a cancellation fee. Oh, I am sure we can Read More …
You Look Familiar
People all over the world could (at any time) come up to you and say you look familiar…or, you could say it to them in turn. It is possible that they are familiar as there are a lot of physical Read More …
You Can Never Be Sure
No matter how much you test, prepare, poll and try things out, you can never be sure that it will work out. Lucky for us, you can always try again. Or, if you can’t try again, you should change your Read More …
Make Amends
Is it the marketers or the customers who must make amends when the gift isn’t quite right? One of them is to blame…who shall accept the responsibility for the sadness, the lamenting tears and the regret? Buy flowers, she’ll love Read More …
Good Movies Inspire
When good movies inspire others the world is happy. Today, is May the Fourth, which is the way you would say it if you are a Star Wars fan…and you just can’t help but finish it off by adding “be Read More …
Free Parking
This week, the plan was NOT to talk about parking, let alone free parking, but here we are. Also, this has nothing to do with the game of Monopoly, but it does have everything to do with making a customer-facing Read More …
Poorly Designed
It is really a shame when someone develops a new idea, a device, or even a new feature, but it is poorly designed. If they’ve had past success, and people like them, there might be support. It might make its Read More …
Old Fun Game
There is this old, fun game that we used to play driving on long road trips… License plates from other states – the one with the most states wins (kind of like an election) Counting mailboxes or cows or train Read More …