Don’t Rule Out Crazy
When you are looking for a solution to a problem, don’t rule out crazy… Ideas – the ones that haven’t been tried before. Thoughts – the ones that seem to be so far out of the box, they aren’t even Read More …
Category: branding
That Remake Is Magical
That remake is magical… you know that song, the one on the radio – the one I can’t get enough of hearing. Weezer and their interpretation of “Africa”…which sounds an awful lot like the original. My husband just heard it Read More …
Wonderful World of Magic
Today, we celebrated the wonderful world of magic and Harry Potter’s birthday. Last year, I knew how old he was, (I think 30 – that is off the top of my head – I know that I have the entire Read More …
If It Worked Once
This summer, the movies are following the theme of “if it worked once it will work again.” Some people don’t like that. They don’t like sequels. They don’t like following a common theme. They don’t like repetition. They want change. Read More …
Left Over Gift
Where did we last leave our discussion? Oh, yes, on old – aka legacy promotional – offers. Well, folks. What about left over gift cards? Not the ones that you bought to give to your kids, the ones that you Read More …
Legacy Promotions
Sometimes, businesses have ongoing, legacy promotions. The ones they (think they) can’t do away with because their customers may revolt. They may get upset, but they won’t revolt. (Really. They won’t. As long as you follow the timing of the Read More …
Order and Chaos
There is both a sense of order and chaos in puzzles or, even, in assembling the group that appears to be dissimilar into an organized event. The joy of fixing the mixed up colored boxes only comes from remedying the Read More …
Is It Monday?
I know that it is actually Thursday, but several times today, the question “Is it Monday?” was asked. I can’t change the calendar, and so, apparently can’t the general public – you know, regular people – but business owners might Read More …
The Biggest Draw
The biggest draw to your business must be the best thing you do, not just something that has nothing to do with your business. Looking for a small addition to the furniture in the living room we went to not Read More …
So Simple Yet Complicated
Kids are so simple yet complicated… They can’t make up their minds, until they do and then without rationale – just emotion – and a short amount of historical precedence for justification. Does that matter? No, because they are kids. Read More …