The biggest draw to your business must be the best thing you do, not just something that has nothing to do with your business.
Looking for a small addition to the furniture in the living room we went to not one, not two, but three stores today.
The most memorable question from the commission based sales people was to ask us if we were looking to get out of the heat. (It hit 101F today.)
Looking to get out of the heat.
The car, sitting in the sun collects far more heat than someone would want to endure – so leaving one’s air conditioned house – to get into an impersonal, and cold, furniture warehouse is not a reason to go shopping.
Certainly the biggest draw to your business better be something far better than that.
~ Dawn aka Hat Girl