Pay Attention to the Flashing Lights

We absolutely must pay attention to the flashing lights. We do. Don’t we. Yes…we do! The fire trucks. The extra wide-load trailer carrying a not-so-mini house on it’s flatbed. The ambulance. The traffic signals – especially when the normal lights Read More …

Malls Are Dead

Who said “malls are dead“? Did they mean, only for the best of the best stores? (But, not for all of them?) Did they mean in every city, in every remote town? (But, not for the mega malls?) Did they Read More …

Shades of Orange

There are so many shades of orange, something that you may not realize until you put on three different articles of clothing and they do not match. Nature, of course just does what it does. Some years, better than others. Read More …

Candy Strategy

When I was a candy buyer, we were insiders into the candy strategy of all the big brands, MM Mars, Hershey, Nestle and Ferrero. They are still all in the top 10 (not necessarily in the order I listed them), Read More …

Nutty But So Sweet

Ever have those days when you run into some one you know, unexpectedly. An old friend. You know, the one who makes you linger over a conversation that isn’t on your schedule, but it is so very worth having? She Read More …

Blind Taste Test

When I was a kid, the grocery stores were big into the blind taste test. It seemed like they were always trying to get us to try a new brand, or another brand of our favorite products. Admittedly I have Read More …

Product Placement Matters

Marketing 101 tells you that product placement matters. …the red mark on your forehead will tell you whether or not you paid attention when you went shopping. Foiled again. Not paying attention can cost you – the consumer. Not paying Read More …

Themed Commercials

Did anyone else “catch” the themed commercials during this week’s This Is Us season premiere? Of course you did – if you were paying attention – if you were actually watching the commercials as they played out live. Since when Read More …