Blind Taste Test
When I was a kid, the grocery stores were big into the blind taste test. It seemed like they were always trying to get us to try a new brand, or another brand of our favorite products. Admittedly I have Read More …
Category: branding
Product Placement Matters
Marketing 101 tells you that product placement matters. …the red mark on your forehead will tell you whether or not you paid attention when you went shopping. Foiled again. Not paying attention can cost you – the consumer. Not paying Read More …
Easy Tech
Companies today try to make things better for their customers, adding easy tech tools to improve the customer experience. If the choices you make, the software and the apps – however – are not working when the client or customer Read More …
Themed Commercials
Did anyone else “catch” the themed commercials during this week’s This Is Us season premiere? Of course you did – if you were paying attention – if you were actually watching the commercials as they played out live. Since when Read More …
The Rain Or Shine
The rain or shine event is a tough call. Pay your exhibit fee, plan the day, schedule the staff, book the travel – then if it rains, you don’t lose out. But, you do. If it rains. However, if you Read More …
Enjoy The Game
Today, I had to run over to the bank. No big deal. Happens all the time. Except today, the teller was wearing the Superbowl champ’s jersey…which is a pretty big deal. I told her to “enjoy the game” and she Read More …
Collaboration and Creativity
In my world, collaboration and creativity go together. They go together like peas and carrots – even if you don’t like them – even if you think of the round peas (obviously) and the cubed carrots reminiscent of childhood vegetable Read More …
Lost In The Aisles
Part of why you can spend hours, even days in a hardware store is because it is easy to get lost in the aisles. Things are categorized in an organized fashion, just not 100% intuitively. For example, If kitchen and Read More …
Can Get Lost
It is fun to hear my daughter tell me that she can get lost in the same kind of stores that I love to visit. I am not talking about: Target; Clothing boutiques; or, Gift shops. Those are expected. The Read More …
Bring Everyone To The Party
When there is a real reason to celebrate, you should bring everyone to the party. All your friends, all of your acquaintances, all of your colleagues and all of your family ❤️ (of course.) Why not invite everyone? Everyone should be Read More …