Why change things that appear, from all accounts, to be working? We have “heard” that the “new” iPhone will include removal of the audio jack. Why? Because it is the limiting factor for making the phone thinner. That is probably Read More …
If you have the ability to target the right demographics, it means that you know your audience. Design your product, your services, your book, your movie, your blog even…with the customers in mind. Modern action movie makers know whom it Read More …
Isn’t it such a nice thing to know that you can come back again soon? I know it is a little cliched in the retail and restaurant industries, but it is still a good sentiment. There were customers, well, at Read More …
Cause marketing, emotional marketing, sports marketing, it all works. Recycled marketing can work too… we always reuse what we create, it keeps the brand messaging consistent. Just tweak it in between major initiative changes, just a little, to keep it Read More …
Curb appeal can be like a book cover…you’ve got to go inside to see what it’s really like. If you see the facade of the building, the original building that has been on the site since 1950, and it looks Read More …
A trained singer or public speaker often stands at the front of the room, sharing their ideas, their direction and advice for the betterment of the rest of us. She tells you to sing. You sing. She says “Good afternoon!” Read More …
In life, you have to learn to play the game. It starts in school. What are the rules? Most things have them. Some don’t. You still have to learn the unwritten rules and accept that sometimes you are right, but Read More …
If you are supporting a small business, you want to do more than just covering costs. You want to actually make a profit, right? Well, maybe and maybe not. What if…you can do everything you want to do in the Read More …
In March, it is easy for everyone to be Irish and to embrace all things Irish… Things like whiskey, or beer if that is your preference as well as Irish music and Irish potatoes (which aren’t potatoes at all.) Of Read More …
Even if you can’t sing, in Karaoke, you have to sing a little louder. (Or, so I have been told.) I am no singer…I lack that innate talent, but with a lot (a real lot), I mean a ton of Read More …