Take a Chance
There are times in a company when the owner decides that the best course of action is to take a chance on something that is risky, expensive or new. Even if it is in a box… Sometimes these things pan Read More …
Category: art
What Changed
What changed the show producers’ and venues’ perspective about video recording and taking pictures? The handheld camera built into every smart phone. Which – sort of – doubles as a lighter. At least for showing support or creating a mood. Read More …
Why Change
Why change things that appear, from all accounts, to be working? We have “heard” that the “new” iPhone will include removal of the audio jack. Why? Because it is the limiting factor for making the phone thinner. That is probably Read More …
The Right Demographics
If you have the ability to target the right demographics, it means that you know your audience. Design your product, your services, your book, your movie, your blog even…with the customers in mind. Modern action movie makers know whom it Read More …
Come Back Again Soon
Isn’t it such a nice thing to know that you can come back again soon? I know it is a little cliched in the retail and restaurant industries, but it is still a good sentiment. There were customers, well, at Read More …
Recycled Marketing
Cause marketing, emotional marketing, sports marketing, it all works. Recycled marketing can work too… we always reuse what we create, it keeps the brand messaging consistent. Just tweak it in between major initiative changes, just a little, to keep it Read More …
Curb Appeal
Curb appeal can be like a book cover…you’ve got to go inside to see what it’s really like. If you see the facade of the building, the original building that has been on the site since 1950, and it looks Read More …
Front of the Room
A trained singer or public speaker often stands at the front of the room, sharing their ideas, their direction and advice for the betterment of the rest of us. She tells you to sing. You sing. She says “Good afternoon!” Read More …
Play The Game
In life, you have to learn to play the game. It starts in school. What are the rules? Most things have them. Some don’t. You still have to learn the unwritten rules and accept that sometimes you are right, but Read More …
Covering Costs
If you are supporting a small business, you want to do more than just covering costs. You want to actually make a profit, right? Well, maybe and maybe not. What if…you can do everything you want to do in the Read More …