Change of Plans

It is always easier to have a change of plans before you commit to the final plan. Whether it is hiring the designers, accepting the proof and printing the materials or setting up the schedule, buying the tickets and paying Read More …

Create An Atmosphere

Restaurants work to create an atmosphere which is part of their image, complements their menu and corresponds to their pricing. An Irish Pub typically has dark wood seating and paneling. The bar is a primary focus. The music is upbeat Read More …

Moving Forward

Even when it seems the most difficult, you have to keep moving forward. Each year, we celebrate another birthday and we get older. Kids more often, look forward to it. As they should be, it is so exciting to be Read More …

More Than One

Even if you own it, you can always have more than one. This may make sense for many things but not for others. One couch – ok, maybe two or three. It depends on the space you have and whether Read More …

No Ego

There should be no ego in marketing…but there always is. Just look at Don Draper and Mad Men. Don’t get me wrong, I am all about the brand. But… Business owners, much like Don, tend to think of what they Read More …