Actually True
Have you ever thought of those things that were just true… I mean, you said what you were actually doing but now, they are not actually true? We still say “hang up the phone”, but we really just push a Read More …
Month: July 2015
Your Order Shipped
Today’s post is about a totally different type of legacy from yesterday’s. This one, is about the old systems that companies have and keep – the one that tells you that your order shipped. They are so proud of themselves. Read More …
Legacies
My husband and I were talking about the legacies that you leave behind… you know, when you (or in the case of our disucssion, your grandparents) pass on life’s accumulation of worldly possessions to children and grandchildren. Are they (the Read More …
Keep It Fresh
If you are in the food business, one of the first rules should be to keep it fresh. Some retailers and restaurants do this better than others… Whether it is the witty banter of the people who work there or Read More …
A Phone Call
In spite of being well within the digital age, with comprehensive online information, patient portals and social media instant posts; sometimes, it can still take a phone call for the customer to make a buying decision. What happens on that Read More …
Christmas In July
Amazon Prime Day…sort of like Christmas in July? Bigger than Black Friday, but off season. I hear that it didn’t work as well for them as they’d hoped. That’s ok. They advertised. It brought in revenue and some people, looked Read More …
Two Out Of Three
One of my favorite, all time songs by Meatloaf and this line is so apropos… Two Out Of Three Ain’t Bad. In the song, “want, need and love.” In terms of how it applied to me today, not necessarily in Read More …
Brand Loyal
People can say that they are brand loyal and maybe they are…but then they still may choose to take advantage of a discount at a store they “never” go to shop. If that new store does it right… They may Read More …
Truth In Advertising
I definitely believe in the truth in advertising. We all do. We also, however, appreciate the marketing descriptions that go with advertising; that is the marketing spin that encourages you to sign your children up for their first swimming lesson. Read More …
Is It Too Late
Today, I am sitting here, enjoying watermelon salad of all things, and I have to wonder (admittedly, I’ve pondered this before…) is it too late to pull back on the things we’ve asked for in the last 4 or 5 Read More …