People can say that they are brand loyal and maybe they are…but then they still may choose to take advantage of a discount at a store they “never” go to shop.
If that new store does it right… They may continue to shop there, too.
That’s ok…you can be brand loyal to multiple stores – it’s called freedom. As an American, you are given that right. Choose to be loyal to whomever you want…and enjoy it.
~ Dawn aka Hat Girl