Sometimes, subtlety wins the marketing race in the long run. You don’t have to be overt or in-your-face with marketing messaging to get the attention of someone who could become a lifelong client. Pushy, over-the-top, hard selling is not appealing Read More …
There is a world of differences when you compare marketing vs. communications. Marketing is impacted by the quality of the communication, the messaging and what you want to say, vs. what is interpreted when you say it. Anyone can be Read More …
I am intrigued – just a bit – by the commercial philosophy by the different on demand channels. There is the single sponsor, single focused advertising model like ABC on demand. Showing the same commercial over and over and over Read More …
You may know her…When she spoke, she sounded so sure of herself. Today, there are no events remaining on the calendar. (In fact, there were 2 events yet to happen.) Today, the forecast for snow is 100% with an accumulation Read More …
All around us is negative space – in the words of what people say, in the thoughts of your mind when you don’t focus on the positive, when you can’t even see what has been “written” on the wall. Strictly Read More …
If you think life is difficult, imagine the pressure to perform at the Olympics. These people, so many of them, who are young kids, mature as they are, still…so very young. They have dedicated their entire life to this one Read More …
Tomorrow, if you are still in love, you can stock up on sale items and save them for later. You know, for when you need a last minute “I love you” gift. A token, really. Just something simple and small Read More …
On the biggest lovey-dovey holiday of the year, are you a romantic? Are you hopelessly in love, or hopelessly devoted? Time is still on your side, you can still pull off the perfect day, date, moment… Whether you give in Read More …
There really are so many options to choose as a gift for your loved ones for the holiday. There are the obvious: flowers, candy, jewelry…or, going out to dinner, a show and even spending the day at the spa. The Read More …
There are just a few days left until Valentine’s Day, well known for being the most romantic day of the year, other than perhaps a couple’s anniversary. Here are a few gifts that are maybe not a good idea to Read More …
