The Hub
At the center of a wheel, or at the center of an organization, group or activity, by definition is the hub. Justifiably so, companies have started (ok, a while ago) to use that term in their name. GrubHub, StubHub, HubSpot… Read More …
Category: retail
Promises Promises
Brands that encourage loyalty programs are filled with promises. Promises of discounts, early announcements about their promotions and offers, rebates earned on purchases, or even easier ordering and saving personal info for shipping and/or billing. The other day, I read Read More …
2 For
When a 2 for $X.00 promotion entices you to stop and not only buy the special, but also another sandwich and some home made salads, too. Then, you probably accomplished a great deal more than you would have… well, without Read More …
PSAs
PSAs, or Public Service Announcements can be offered, not just by the media ad council, neighborhood watch, police or fire department…they can be offered by any place of business or service provider, too. Today, we saw one in the elevator Read More …
In the Moment
Have you ever bought something, because, in the moment, you thought it was a great idea? Sure, we all have. Whether it is a BOGO deal, a 2 for $$ or the end cap impulse item, it just had to Read More …
You Get What You Pay For
Ok, now that I wrote that, I think a friend of mine will be upset that the title, you get what you pay for, ends in a preposition…but sadly, it is not just poor grammar – it is also true. Read More …
Instant Recovery
Give your staff, your entire team, the ability to achieve instant recovery of a customer or a client. On the spot discounts, promotional offers on their next purchase, free or replacement items are essential. I am not suggesting that you Read More …
Old Titles
How do we feel about old titles for jobs that sound like “fun”, like scullery maid and chamber maid, or liveryman and manservant? If you were in America 100 years ago what job would you be willing to take versus one Read More …
Summer Already
Since we took nearly two weeks off in late May into early June, I’ve been thinking that it was summer already…but still only the early days, right? Compound it with a few reasons that would fall in line with anyone Read More …
Forget Everyone
Forget everyone in your goal to appeal to customers in a marketing or promotional pitch. Focus on one group, demographic or customer type. Then, make several pitches to attract who you want for the right reasons. This photographer, they’re casting Read More …