So Many Options
How do you decide what to do when there are just so many options? This morning was an early run, waking before 5am (not my finest hour) and driving my husband to the airport. Yes, we still do things like Read More …
Category: retail
Past Performance
It is true that past performance does not guarantee future results, but as technology and marketing begin to come together, the odds improve. Barnes and Noble, however has not yet adapted the high-tech marketing demographics that Facebook has been using Read More …
Make The Holiday Last
It is no surprise we want to make the holiday last. This is especially true of the first major holiday of the summer. The sun is shining, school is almost over, the birds are singing, and convertibles are riding down Read More …
Change of Plans
It is always easier to have a change of plans before you commit to the final plan. Whether it is hiring the designers, accepting the proof and printing the materials or setting up the schedule, buying the tickets and paying Read More …
Open or Closed
It is fairly easy to tell if someone’s mind is open or closed… all you have to do is see how they react to political commentary. On the other hand, there are some retail stores that it is really difficult Read More …
No Ego
There should be no ego in marketing…but there always is. Just look at Don Draper and Mad Men. Don’t get me wrong, I am all about the brand. But… Business owners, much like Don, tend to think of what they Read More …
Same As Always
Is it good or bad to offer your menu, your services or your product “same as always“? Each person probably has a very different perspective. I would say the answer is – both. If you want a cup of coffee, Read More …
The List
In stark contrast to the unknown, from yesterday’s post…the list of all the things yet to be done is really what keeps me up at night. I doubt that I am alone in this. (I wish I was, because then Read More …
Take a Chance
There are times in a company when the owner decides that the best course of action is to take a chance on something that is risky, expensive or new. Even if it is in a box… Sometimes these things pan Read More …
Change is Hard
No, I am not talking about people who can’t count…who make it look like making change is hard. (That is a whole ‘nother topic.) I am talking about changes made by your favorite local retailer. I know that sometimes, brands Read More …