A multipass gives the consumer the concept of savings, while they spend far more money.

Better value per visit, but overall outside of the normal threshold of spending.

Visit us more than once and save big.

Totally compelling.

How many visits, however on a multipass are redeemed? On average, probably just enough to be more or less the amount per visit at full price. My advice then is…If you are holding one in your real or digital wallet, it is time to go back now, before the season is over.

~ Dawn aka Hat Girl