Please Read It
Before you send your entire data base of customers your holiday promotion, please read it. Then, have someone else read it. Send it to yourself in a test email (you are using an email provider such as Constant Contact or Read More …
Category: opinion
Team Effort
I like to think of marketing as a team effort. Whether you are the owner of the business, the head of marketing (or head of Sales), an employee, junior staffer or a customer/client – it takes more than one person Read More …
Not Chosen
Tonight, yes, it is late. It was a full day on the road – out early, home late and back out almost immediately to a meeting – where, I was not chosen as an elected official for the local business Read More …
Self Awareness
There are lots of things that people do really well…many things that they do OK and some that they don’t really have the capacity to do – at all. Knowing what you can and can’t do on your own is Read More …
Change If It’s Not Working
It isn’t easy, but you have to change if it’s not working – either your plan, your actions or your messaging. It’s good to take a step back, think about what you really want and to modify what you do. Read More …
Today’s Standards
What has the economy – starting in say 2008 – done to today’s standards compared to yesterday’s? Have we made compromises because we have had to do so? In my town, we are “historic”; therefore we have standards. Sign standards, Read More …
Standards vs. Standardization
Recently – okay it was about 6 months ago, but I had this thought then and still do think about standards vs. standardization. So, back in the spring, a friend posted info on standardized tests and what they can’t tell Read More …
Adequate and Inadequate
Once I get to know a food retailer owner, I am happy to tell them when I think they are being adequate or inadequate. Most of the time it has NOTHING to do with their food, not the quantity, nor Read More …
Abundance and Scarcity
Somewhere between too many and not enough is a problem in retail and service establishments alike. There are definitely two schools of thought: abundance and scarcity. Did you ever travel predominantly alone and never truly notice the 3 sets of Read More …
Time to Reflect
It is the weekend and I have been thinking about how the year is almost over. I wanted – no, I was given – time to reflect. Events gave me the opportunity to take many, many moments to think about Read More …